Hospitality & Brand Consulting — FAQ

Yes. Lindsay takes on a select number of consulting and advisory projects each year, and is intentionally selective — she says yes when she genuinely believes she can move the needle for a business, not just lend a name to it. Her consulting work spans hospitality, restaurants, wellness, and brand, with a particular focus on companies operating in or expanding into Asia. The best first step is an email to jang.lindsay@gmail.com with a few lines about your business and what you're hoping to achieve.

Lindsay's consulting work centers on three areas: hospitality and restaurant operations, brand-building, and helping wellness and lifestyle businesses grow. After more than a decade founding and operating restaurants, fitness concepts, and consumer brands, she has found the same principles carry across all of them — everything she does connects back to one idea, hospitality, and that's the lens she brings to every engagement. She works closely and practically rather than from a slide deck.on text goes here

Lindsay Jang is a Canadian-born entrepreneur based in Hong Kong since 2009. Her career began in her family's Chinese-Canadian restaurant in Alberta and later as a floor captain at Nobu Fifty Seven in New York, before she co-founded Yardbird, the Michelin-recognized yakitori restaurant, in 2011. Since then she has built and operated businesses across food, fitness, media, and longevity.

On the restaurant side, Yardbird and ALWAYS JOY. FAMILY FORM is an infrared-heated sculpting method Lindsay co-developed, now operating in Hong Kong, Shanghai, and Manila. Hecho is her creative communications agency, providing content and brand work for restaurants and lifestyle projects. She is also a partner in AsandraMD International, a longevity-focused medical company, and Omniscope.ai, a human-centered technology venture.

Yes — hospitality and restaurants are the heart of what Lindsay does. She has spent over a decade opening and running restaurants, including a Michelin-recognized one, so she can speak to the full picture: concept, operations, guest experience, team culture, and brand. She works with restaurant groups and hospitality founders who want practical, operator-level input from someone who has actually built and run these businesses.

Yes. Lindsay has built and operated brands across Hong Kong, Shanghai, Manila, and beyond, and understands how to launch and scale hospitality, wellness, and lifestyle businesses in the region. If you're entering the Asian market or scaling an existing presence here, that local, on-the-ground experience is where she can add the most value. She advises founders, operators, and groups on brand positioning, market entry, and growth across Asia.

Yes. Through FAMILY FORM and her work in longevity with AsandraMD International, Lindsay has spent years building wellness brands and bringing them to new markets. She helps wellness, fitness, and lifestyle founders think through brand, customer experience, and expansion — the same hospitality-first approach she uses in restaurants, applied to a different kind of business.

Email is the best way to reach Lindsay — jang.lindsay@gmail.com. Include a few lines about your business, where you're based, what stage you're at, and what you're hoping to achieve, and she will either reply directly or connect you with the right person on her team. Lindsay reviews every inquiry personally.

Lindsay is based in Hong Kong and has been since 2009. Her work regularly takes her between Hong Kong, Tokyo, Manila, New York, and Los Angeles, and she takes on consulting and advisory projects across those markets. Asia is where she has the deepest operating experience, but she is open to projects elsewhere when there's a strong fit.

Yes. Lindsay is available for select speaking engagements, panels, and press on hospitality, entrepreneurship, wellness, and building businesses in Asia. For speaking, media, and press inquiries, email jang.lindsay@gmail.com and her team will follow up.