“If there's one thing you need to know about Jang, it's that she has an ability to turn whatever she's involved with into an instant cult classic.”
"Everything I do is connected by this idea of hospitality. I want to add hospitality to all these different experiences, whether it's in fitness or something else. People think the industry is defined by F&B [food and beverage] and hotels, but really, it's just about making people happy."
"Running multiple businesses has taught me the importance of balancing ambition with sustainability. The biggest life lesson I've learned is that success comes from staying true to your vision while remaining flexible enough to adapt to change."
work with me.
I consult for brands that want to build something people actually care about. That usually means hospitality strategy, brand development, community programming, or wellness business development — often some combination of all of them.
Current and past clients include Swire Hotels and Selfridges. I bring operator experience, not theory — I've built a Michelin-starred restaurant, a creative agency, a licensed wellness concept, and a longevity medicine partnership, all in Asia.
If you're a hotel group, wellness brand, lifestyle company, or hospitality operator looking for a strategic partner in Hong Kong or across Asia-Pacific, I'd love to hear what you're working on.
Lindsay Jang, a Canadian-born entrepreneur based in Hong Kong since 2009, has forged an extraordinary career spanning hospitality, media, and wellness, beginning with her formative years at her family’s Chinese-Canadian restaurant in Alberta, Canada. Her professional journey ignited in New York City, where she worked as a floor captain at Nobu Fifty Seven, cultivating her passion for experiential hospitality, before relocating to Hong Kong with partner Matt Abergel, where they launched the Michelin-starred yakitori restaurant Yardbird in 2011, followed by the intimate izakaya RONIN in 2012 and the convenience-store-inspired Sunday’s Grocery in 2014.
A serial entrepreneur with strategic acumen for anticipating cultural shifts and expanding into adjacent markets, Jang co-founded MISSBISH in 2014—a female-driven media platform and e-commerce site that evolved into a clothing line—while demonstrating an intuitive understanding of how communities breed loyal customers. Her pivot to wellness materialized through FAMILY FORM, an infrared-heated sculpting method she co-developed and launched exclusively at Hong Kong’s The Upper House in 2021, embodying the philosophy that authentic connection emerges from creating spaces where vulnerability and transformation can flourish.
Her entrepreneurial ecosystem expanded to include HECHO, a creative communications agency that emerged organically from content and brand work for restaurants and friends’ projects over a decade. In addition to her agency work, Jang provides strategic consulting services for prestigious clients including Swire Hotels and Selfridges, focusing on brand development, community building, and programming. In 2025, she became a partner in AsandraMD International, a longevity-focused medical company specializing in hormone replacement therapy, and in January 2026 she joined Omniscope.ai as a partner, extending her portfolio into the intersection of technology and human-centered innovation.
Like a master strategist who understands that legacy is built through permanent impact rather than temporary moments, Jang consistently evolves her ventures while maintaining the core principle that “everything I do is connected by this idea of hospitality—making people feel good across different experiences.” Following the original Hong Kong flagship at The Upper House and a Shanghai location, FAMILY FORM now operates as a licensed partnership in Manila, while ALWAYS JOY opened in March 2025 after RONIN’s closure—demonstrating her ability to scale meaningful concepts across markets.
Recently married to Max Levy and balancing her long-standing life partnership with Matt Abergel, Jang’s journey reflects a nuanced understanding of how different relationships require different energies and intentions. As a mother of two children, she embodies a legacy where success emerges from understanding that true leadership lies in fostering genuine human connection across all endeavors, knowing that if you stop learning, you stop growing.
companies + brands
press
Business Insider
On balancing entrepreneurship and motherhood in Hong Kong
The New York Times
On building Yardbird into one of Asia's most recognized restaurants
Vogue
On wellness, identity, and life in Hong Kong
SCMP
On being a multi-hyphenate entrepreneur across hospitality and wellness in Hong Kong
MSN
On pivoting from a Michelin-starred restaurant empire to wellness
Monocle
On building community-driven hospitality brands across Asia
Soho House
On entrepreneurship and authentic brand building
The Wall Street Journal
On running a restaurant and creative life in Hong Kong
Goop
On FAMILY FORM and the wellness experience in Hong Kong
Tatler
On culture, entrepreneurship, and lifestyle in Asia
Prestige
On Hong Kong entrepreneurship and hospitality
Gafencu
On building businesses rooted in human connection
CSP Times
On health, wellness, and living well in Asia
Inside Retail
On building a brand ecosystem around emotion and experience
Lifestyle Asia
On food, wellness, and community in Hong Kong